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Evonik Announces New Silica Brand Profile

The new type and signet underline the brand’s ties to Evonik.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Since Evonik’s takeover of JM Huber’s silica business in September 2017, it has completely redesigned the brand profile of its silica portfolio.
 
“By acquiring the silica business of JM Huber, we are able to offer our customers an even more diverse portfolio of products. Visually, the brand relaunch will support the broad range of product and service expertise available from a single source,” said Andreas Fischer, head of Evonik’s Silica Business Line.
 
The new design of the silica logo reflects Evonik’s claim of developing innovative solutions with our customers as a reliable partner. The new type and the signet give the brands a modern image and underline the ties to Evonik. Due to the family character of the new brand profile, Silica can now also present itself visually as a pillar of Evonik’s extensive brand portfolio.
 
“The previous brand profile for our silica business was very heterogeneous and remained unchanged in the market for decades,” said Dirk Schön, who works on strategic silica projects at Evonik. “We took the opportunity to update our brands’ visual design and make it more distinctive.”


Source: Evonik

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